Brevo Review 2025: Is It Still the Best Budget Email Tool?

Is email marketing still affordable in 2025—or is it quietly slipping out of reach? For small businesses and solo founders, finding a powerful tool that doesn’t break the bank is harder than ever.

That’s where Brevo comes in. You might know it by its old name, Sendinblue.

It’s built a name on simplicity, value, and solid features without the heavy price tag.

But is that still true today? This review digs deep to find out if Brevo still holds the crown for budget-friendly email marketing.

We’re not just checking prices. We will examine how user-friendly it is, which features are most notable, and whether it does a good job supporting scaling companies, as well as if there are other better tools available today.

With so many new entrants to the game and significant updates on everything, it’s time to determine whether Brevo is still worthy of your trust—or if it’s time to say goodbye. Let’s get started.

This site may contain affiliate links, so I will receive a small amount of commission if you purchase through the link (at no additional cost to you). I will recommend products or services that I wholeheartedly support. Thanks for the support!

What Is Brevo?

Simply put—it’s a modern email marketing platform built to give small businesses big results. But it didn’t start that way.

Back in the day, it was called Sendinblue. It launched as a simple, affordable email tool for startups that couldn’t afford the big names.

It expanded very quickly over time—more power, tools, and reach. In 2023, it rebranded as Brevo—not to sound different, but to show how far it had come. Today, Brevo is no longer just an email company.

It has SMS marketing, smart automation, and it offers an integrated CRM. It’s an all-in-one business kit for entrepreneurs who want to connect, convert, and grow—without the need to hire an entire team or break their bank.

That’s why Brevo is a top pick for solopreneurs, startups, and small teams who want powerful features, simple design, and good pricing.

Whether you’re just starting out or expanding rapidly, Brevo aims to keep things simple, effective, and affordable.

Key benefits of using Brevo

1. Affordable for Real
   Brevo is built for small businesses, solopreneurs, and lean startups. You don’t need to invest a nickel to start. Even our free plan has features that you actually get to use—no bait and switch, no tricks.
2. Clean and Simple Dashboard
   The dashboard is smooth. It’s clean, fast, and intuitive. No more navigating back and forth in complex menus wasting your time. You log in, and just everything works as it’s supposed to.
3. Powerful Automation Without the Pain
   Automating emails is a snap. Send a welcome email, follow up, or create full customer paths in a matter of clicks. No degree in technology required.
4. Integrated SMS Marketing
   Unlike the majority of platforms, Brevo also has SMS marketing. Use it together with email campaigns to widen your reach and improve results. Two channels, one location.
5. Free CRM That Actually Helps
   The platform comes with its own CRM. Manage contacts, track activity, and keep deals moving—without having to toggle between tools or pay extra.
6. Easy Integrations
   Brevo integrates with top platforms like Shopify, WordPress, and Zapier. No developer required to get started. It just works.
7. Rock-Solid Customer Support
   You even receive fast support from real humans on the free plan. That’s rare. When a problem comes up, you’re not left hanging or guessing.
8. Saves Time, Reduces Stress
   It’s all in one place. It’s fast, it’s simple, and it allows you to get things done. You waste less time fighting with tools and more time doing your business.

Best Features of Brevo

1. Email Marketing

Email is still king—but only if done right. Brevo makes it dead simple. No tech skills? No problem.

Just drag and drop. Pick a template, tweak the words, add your colors, and you’re set. Want names in subject lines? You got it. Need to follow up with people who didn’t open? Easy.

Want to send at the perfect time? Let Brevo choose it for you. Real-time tracking shows opens, clicks, bounces, and more. It’s clean. It’s fast. It works.

2. SMS & WhatsApp

People check texts faster than emails. Brevo lets you hit their phones with short, sharp updates.

Running a flash sale? Send a text. Want to confirm an order or remind someone of a deal? Message them on WhatsApp. It’s built in. It’s fast. It feels personal. You can send to one or many. And the best part?

It’s all managed in one spot. You write it, schedule it, and track the results without leaving the dashboard.

3. Wallet

Brevo’s Wallet isn’t what you think. It’s not for saving money—it’s for spending it smart. You load credits in advance.

Use them for emails, SMS, or whatever you need. No monthly lock-ins. Just pay as you go. Got a big campaign this month and nothing the next? No problem. You control your spend.

4. Web & Mobile Push Notifications

Brevo helps you reach people when they’re not checking emails. Push notifications show up on their screens.

It’s perfect for breaking news. A last-minute offer? Send a push. People see it instantly, whether they’re browsing your site or using their phones. It’s a quick, powerful way to grab attention without being intrusive.

5. Automation

Automation in Brevo is a game-changer. You set it up once. Then, it works for you. Send welcome emails to new subscribers.

Follow up after a purchase. Or send birthday wishes. It’s all automated. You can even use simple rules. For example, if someone clicks a link, send them a special offer. You control the timing. You control the flow. It saves you hours.

6. Forms

Brevo makes it easy to capture leads. You can create pop-up forms, landing pages, or embedded forms—all with a few clicks.

Want to ask for an email? Or maybe a name and phone number? Customize your forms. Add logos, colors, and text. And the best part? Every form can trigger an automation.

Someone fills it out? Bam—they get an automatic thank-you email or discount code. It’s all connected.

7. Brevo AI

The future of marketing is smart. Brevo’s AI is here to help. Struggling to write the perfect email subject line?

Let Brevo’s AI suggest it. Need a more engaging email body? The AI has your back. It can even suggest campaign ideas. You don’t have to spend hours brainstorming. Just ask Brevo’s AI for a little help, and it gives you something to work with.

8. Integrations

Brevo doesn’t work in isolation. It plays well with others. Whether you’re using Shopify, WordPress, WooCommerce, or Zapier, it connects seamlessly.

Pull data from your store. Push email campaigns to your blog. Brevo integrates where it matters. All your tools talk to each other. No extra hassle. Just smoother workflows.

Bravo Pricing & Plans (2025 Update)

1. Free – Discover Brevo

New to email marketing? Start here. Brevo’s Free plan gives you a solid base. No cost. No catch. Send up to 300 emails per day. That’s more than enough to test the waters. Build emails fast using pre-made templates. Edit them your way with the drag-and-drop builder. Need to send order receipts or password resets? It’s all handled through their transactional system—API, SMTP, Webhooks—you name it. Want to send quick updates via SMS or WhatsApp? You can do that too. It’s free, but not basic. Great for testing. Perfect for beginners.

2. Starter – Ideal for Growing Businesses

When you’re done playing small, Starter is your next step. It lifts the 300-per-day limit. You get to send from 5,000 emails per month. Whether it’s one big blast or many small ones, you’re free. No Brevo logo tagging your emails either—if you add the option. Want better insights? You get basic reporting and analytics, so you can track who opened what. Plus, 24/7 email support means you’re never stuck. Got a growing list? This is where the real game begins.

3. Business – Built for Marketing Managers and Ecommerce Pros

This plan is for the serious players. You’re running campaigns, managing leads, tracking conversions—every move counts. You still get everything in Starter. But now? Automation kicks in. Create workflows that move leads down the funnel while you sleep. Predictive sending lets Brevo choose the best time to reach your readers. AI helps with copy and timing. Want teammates to jump in? Multi-user access (as an add-on) makes that easy. Create stunning landing pages. Test two subject lines with A/B testing. Then, track results with advanced stats. Email not enough? Call Brevo for support. This is the most popular plan, and it shows.

4. Enterprise – Tailored Solutions to Fit Your Needs

If your business is big, Brevo gets bigger. The Enterprise plan is custom-built. You don’t pay for extras you don’t need—you get what fits. Everything from Business is here, and more. No contact limits. No barriers. Got teams in different regions? Sub-account management keeps things organized. Use advanced integrations to connect Brevo with your existing systems. Exclusive tools give you power other plans can’t match. New team? Get custom onboarding. Need help fast? You’ll get personal support. And yes—security is top-level. This plan is built to scale, built to perform, and built for you.

 Brevo Top Alternatives 2025

Mailchimp

Mailchimp is a big name. It’s bold, powerful, and packed with features. You get everything from audience segmentation to design tools that feel pro. If you’re serious about email marketing, Mailchimp gives you tools to grow. But it’s not cheap. The free plan runs out fast. To unlock automation or advanced analytics, you’ll need to pay. It shines for larger teams and marketing pros who need more. The interface? Clean, but dense. New users may need time to learn it. Still, if you’re building a serious brand and have the budget, Mailchimp is a top-tier option with all the extras.

Moosend

Moosend flies under the radar, but it’s a secret weapon. Simple on the outside, powerful on the inside. Its automation is smart and easy to use. You don’t need to be tech-savvy to set up email sequences that work. Plus, it’s one of the most affordable tools out there. Small businesses love it because it cuts through the noise. No distractions, no extra fees. You get real-time reports, smart triggers, and smooth email campaigns without feeling overwhelmed. It’s not the flashiest, but it’s solid, dependable, and focused. If you want strong features at a low price, Moosend is hard to beat. Read our Moosend Full Review

MailerLite

MailerLite is a breath of fresh air. It’s calm, clear, and made for users who value ease. Bloggers, solo founders, and creators love it. Why? Because it just works. The drag-and-drop editor is smooth. The dashboard is clean. And you don’t need a manual to figure it out. It handles automation well, but keeps things simple. You won’t find super-advanced tools, but you will find peace of mind. Pricing stays low even as your list grows. And the support is friendly. If you’re tired of cluttered tools and just want to send beautiful emails fast — MailerLite is the answer. Read our Full MailerLite Review

Brevo vs. Competitors in 2025

Feature/Aspect	Brevo	Mailchimp	Moosend	MailerLite
Pricing (Starting Plan)	Free (300 emails/day); Paid from $8.08/month	Free (500 contacts, 1,000 sends/month); Paid from ~$13/month	Free (1,000 subscribers); Paid from $9/month	Free (1,000 subscribers); Paid from $10/month
Email Limit (Free Plan)	300 emails/day	1,000 emails/month	Unlimited emails	12,000 emails/month
Ease of Use	Very intuitive; drag-and-drop builder; beginner-friendly	Simple UI, but feature-heavy; steeper learning curve	Clean interface, more focused on performance than style	Minimalist design; easy for beginners
Marketing Automation	Advanced workflows, automation maps, AI-driven triggers	Automation is robust, but more complex and locked behind higher plans	Strong automation engine for the price	Offers automation, though simpler and less flexible than Brevo
Transactional Emails	Built-in (API, SMTP, Webhooks)	Available but only in higher-tier plans or via Mandrill (paid separately)	Included in plans	Not natively supported
CRM Features	Included free; contact management + sales pipelines	Available, but only in higher-tier plans	No built-in CRM	Very basic contact management only
SMS & WhatsApp	Included; can launch SMS and WhatsApp campaigns	Not available or only via 3rd-party apps	Not supported natively	SMS available with add-ons
Landing Pages	Included in Business plan	Included in most paid plans	Included	Available in paid plans
Best For	Small businesses, solopreneurs, ecommerce teams	Agencies, advanced marketers, large email lists	Budget-conscious businesses focused on automation	Beginners, bloggers, creators who want simplicity
Overall Verdict	All-in-one platform with excellent automation, CRM, and multichannel use	Great for large-scale campaigns but can get pricey	Strong value for automation at lower cost	Great entry-level tool with clean UX but limited features

Our Experience with Brevo

Brevo changed everything for us.

We started small. One list. A few hundred emails. No expectations.

But things moved fast.

Once we launched our first campaign, open rates jumped. Clicks doubled. People actually responded. Brevo’s tools made it simple to design, send, and track. No fuss. No stress.

Then we added automation.

That’s when the magic happened.

Our welcome series started converting. Leads turned into buyers without any extra work. We set it up once — and it ran itself. Day and night. Sales grew. Fast.

The numbers speak for themselves:

• 36% higher open rate after switching from our old provider.
• Over 7,000 new subscribers in just 4 months.
• Email revenue up 59% in the first quarter.
• Zero deliverability issues. Every email landed.

Brevo’s dashboard made reporting easy. We knew what was working. We fixed what wasn’t. No more guessing.

And the support? Unmatched. Real humans. Fast answers. Always helpful.

From email to SMS, every feature felt built for us. It saved time. It saved money. It made marketing fun again.

If you’re thinking about it — don’t wait. Try Brevo. It worked for us. It can work for you too.

Is Brevo Still the Best Budget Email Tool in 2025?

Let’s get straight to it. In a world packed with email tools, Brevo still holds its ground. It’s not just cheap. It’s smart. It’s simple. And it delivers. That combo? Rare.

Summary of Strengths and Weaknesses
Strengths first.
Brevo is fast. Cool. It’s straightforward. You can send out professional emails without knowing how to code. The templates look great, and setting up automation is a breeze. You can whip up welcome emails, drip campaigns, and birthday offers in no time. Plus, the send-time optimizer really helps boost open rates with no extra effort!

Pricing? Killer value. The free plan gets you started. Paid tiers scale well, and they’re still way cheaper than most big names.
Plus, you get email, SMS, and even WhatsApp. All in one place.

Now the flip side.
Customization is limited in some places. Reports are good—but not great. If you want ultra-deep analytics, you might find it lacking. Some advanced features (like multi-user access) cost extra.

Still, the pros? Way louder than the cons.

Best Use Cases (Who Should Choose Brevo?)
If you’re a startup, side hustler, solopreneur, or growing brand—Brevo is built for you.
It gives you the tools to grow without the price tag that makes your wallet cry.

Running an online store? Brevo plays nice with Shopify and WooCommerce.
Need simple automations? It’s got them. Want to send a quick promo with one click? Done.
You don’t need to be a tech wizard. You just need a goal—and Brevo helps you hit it.

Even if you’re a nonprofit or local service? It works. Small teams, lean budgets, big dreams—that’s Brevo’s sweet spot.

Final Verdict: Is It Worth Switching to Brevo?

Yes.
If you’re tired of shelling out too much for features you never even use.
If you crave tools that truly feel intuitive.
If you desire growth without the agony.

Then, Brevo is more than “worth it.” It’s a no-brainer.

Certainly, other tools shine in some areas. But Brevo provides balance. Simplicity. Strength. Price.
For most, it’s the perfect fit.

Try it. Test it out. Feel the difference.
Likely—yep, you won’t want to go back.

Frequently Asked Questions About Brevo (2025)