Is Kit the Best Email Marketing Platform (Review 2025)

Is email marketing giving you a sense of overwhelm? So many tools, so many tasks, and never enough hours in the day.

You’d love to build your list, develop a community, and increase your brand, but instead, you’re bogged down with tech issues and programs that hardly function. You’re not alone.

That’s exactly why Kit—formerly known as ConvertKit—was made. Built for creators like you. Artists, writers, coaches, indie hackers, and everyone chasing their passion online.

But in 2025, with so many options out there, one big question rises: Is Kit really the best email marketing platform for creators right now? This post will break it all down.

You’ll get a full look at Kit’s best features, where it shines, where it struggles, how it stacks up against others—and the honest verdict by the end.

Whether you’re just starting or looking to switch platforms, this guide will help you decide. Let’s dive in.

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What is Kit?

Kit is an email marketing tool designed for creators—whether you write, design, coach, podcast, teach, or build something online.

It used to be called ConvertKit, but in 2024, it changed its name to Kit to better reflect what it provides: simple and effective tools that really get the job done.

With Kit, you can grow your email list, send newsletters, set up automated emails, build landing pages, and even sell digital products—all in one place.

It’s built to be simple, so you don’t need to be tech-savvy or spend hours figuring things out.

Everything is made to help you stay focused on your craft while still growing your audience and income.

Whether you’re just starting out or have thousands of followers, Kit is designed to grow with you.

Key Benefits of Kit

Let’s get to the good stuff—what makes Kit actually worth using? Here’s where it shines, loud and clear:

1. Built for Creators Not Corporations
This isn’t some bulky tool made for big teams. Kit is made for you. Writers, course creators, podcasters, makers, and indie builders. Everything feels personal. Focused. Simple.

2. Stupid-Simple Email Marketing
You don’t need to be a tech wizard. Writing and sending emails is quick. Clean. No clutter. You can build automations without crying. That alone? Worth it.

3. Landing Pages in Minutes
Need a page to collect emails? Done. Need to sell something? Easy. No coding. No hassle. Drag, drop, publish.

4. Sell Digital Products Without a Store
Ebooks. Courses. Templates. Sell them straight through Kit—no other equipment needed. No additional charges. Simply add your product, a price, and you’re off.

5. Automations That Don’t Make Your Brain Hurt
Most platforms give you a headache here. Not Kit. You set rules like: If someone signs up, send this email next. That’s it. Simple flows that actually work.

6. Clean, Focused Dashboard
You’re not hunting through tabs to find what matters. Everything is where you expect it. That means less time digging, more time doing.

7. It Grows With You
Starting from zero? Perfect. Already sending to thousands? Even better. Kit scales with your journey. No limits holding you back.

8. Great Support (From Real Humans)
Stuck? Ask. You’ll get real answers from people who actually get creators. Fast replies. No robots. No copy-paste help center loops.

Best Features of Kit

1. Visual Automations That Actually Make Sense

Tired of email tools that feel like puzzles? Kit makes automation clear. You don’t stare at a wall of settings and wonder what’s broken.

Instead, you see it all. Simple boxes. Bright lines. Step by step. Someone joins your list—they get a welcome email.

Then maybe they’re tagged as “new.” A day later? Follow-up sent. It’s all laid out like a map. You drag. Drop. Connect. No coding. No confusion. You control the flow. Want to build a 10-step journey? Go for it. Or keep it light and fast.

Either way, it feels like building with LEGO—easy, visual, and kind of fun. For creators who want smart automations without the tech mess, this is a breath of fresh air.

2. Beautiful, Easy-to-Use Email Editor

This is where Kit really shines—its email editor is built for real people, not tech pros. You don’t need to know design. You don’t need to touch code.

Just open the editor, type your message, drop in an image or button, tweak the layout if you want, and you’re done.

It’s clean. It’s fast. Everything looks good right out of the box, even on mobile. The drag-and-drop blocks feel natural, not clunky. You focus on your words. Kit takes care of the rest. No stress. No mess. Just simple, beautiful emails that work.

3. Landing Pages with No Code Needed

Need a landing page? Kit makes it effortless. Whether you’re launching a lead magnet, announcing a product, or building a waitlist, you’re covered.

Dozens of customizable templates are ready for you to tweak. No coding, no fuss. Simply drop in your content, change a color here and there, and hit publish.

It’s that fast. Your page looks professional, and you’re good to go in minutes. No more waiting on designers or developers—Kit puts the power in your hands.

4. Creator Commerce (Sell Without a Storefront)

With Kit, you can sell products without the hassle of a storefront. No Shopify, no complicated plugins—just you and your product.

Whether it’s digital downloads, paid newsletters, or subscriptions, Kit has it all built in. Add your product, set your price, and share the link. Done. It’s simple, seamless, and takes the pain out of selling. Focus on creating, and let Kit handle the rest.

5. Smart Segmentation and Tagging

Kit makes sure your emails reach the right people—not just everyone on your list. With smart tagging and segmentation, you can speak directly to buyers, subscribers, or even folks who clicked a single link.

Want to send a follow-up just to people who downloaded your freebie? No problem.

The tool tracks what your audience does and lets you tag them based on actions. Then you send emails that feel personal, not generic. It’s targeted, it’s simple, and it helps your message actually land.

6. Built-in Analytics That Make Sense

Numbers shouldn’t make your head spin. With Kit, they don’t. Everything you need to know—opens, clicks, sales, subscriber growth—is right there. Clean. Clear. No endless dashboards. No digging through tabs.

You can see what’s working, spot what’s not, and adjust fast. Maybe that welcome email’s killing it. Or maybe no one’s buying after click three.

Either way, you’ll know. In seconds. It’s data you’ll actually use, not just glance at. Real insights, zero guesswork.

7. Integrations That Just Work

The platform doesn’t make you start from scratch. It connects with the tools you already rely on—Stripe, Teachable, WordPress, and plenty more. No weird workarounds.

No messy hacks. Just smooth, simple connections that make your setup feel like one system, not a pile of parts. Your emails, payments, courses, and content? All synced. Everything flows together, so you can focus on creating—not troubleshooting.

8. Subscriber Management Made Easy

Subscriber chaos? Not here. Kit makes it easy to keep track of everyone. You can see who signed up, what they clicked, and where they came from—all without bouncing between tabs.

Need to sort by date? Tag a group? Find your top buyers? It’s all right there. Clean layout. Simple tools. Everything in one place, so you always know who you’re talking to—and why it matters.

9. Kit App Store

Want to make your emails smarter without getting tangled in code? That’s where the Kit App Store comes in.

It’s like a plug-and-play toolbox built right into the platform. Need a Canva graphic? Pull it in. Want to add a fun GIF from GIPHY? Click, done. Running a course on Teachable? Sync it without lifting a finger. It’s all built to connect fast—no stress, no confusion.

You can even build your own app or ask for new ones if you’ve got something in mind. Everything snaps into place so your workflow just… flows.

Less time fiddling. More time creating. Simple, flexible, powerful—just how it should be.

How much does Kit cost in 2025?

1. Newsletter

Build your audience

Start for free. No card. No catch. Kit’s Newsletter plan is made for beginners or side projects. You can grow up to 10,000 subscribers without spending a dime. You get one visual automation, one email sequence, and one user seat. Plus, unlimited landing pages, forms, and broadcasts. Want to tag your audience? Segment them? You can. You can even sell digital products or run a paid newsletter straight from Kit. It comes with your own feed, website, and API access. Oh, and 24/7 support. Yes—free.

2. Creator

Automate your work

Want more power? Creator’s got you. For $29/month (or pay yearly and save), this plan unlocks full automation. No limits on visual workflows or sequences. Perfect for creators with a growing list—up to 1,000 subscribers. It supports two users and gives you everything from the free plan, plus more. You can add polls, run RSS email campaigns, and remove Kit’s branding. Recommendations? You get both free and paid options. It even opens the door to apps and smart content suggestions. Start with a 14-day free trial. No card. Cancel anytime.

3. Creator Pro

Scale your business

Built to scale. Creator Pro is where serious creators level up. $59/month gets you all the power—unlimited workflows, unlimited users, and advanced tools baked in. You still get everything from the Creator plan, of course. But now you can edit links after sending. Target Facebook audiences. Track referral growth with built-in systems. Plus, you’ll see what’s working fast—with engagement scoring, deliverability reports, and a full insights dashboard. And if you ever need help? You’ve got 24/7 priority support. Start free. No credit card. Quit whenever.

🔍 Kit vs Competitors

Feature	Kit ✅	Mailchimp 🟠	Beehiiv 🟢	Substack 🟣
Visual Automations	Yes — Drag, drop, done	Yes — Steep learning curve	No advanced logic	No
Landing Pages (Unlimited)	Yes — Fast, code-free	Yes — But limited design freedom	Few templates	No native landing pages
Sell Products Without Store	Yes — Digital, subscriptions, more	Requires external setup (Stripe)	Only paid newsletters	Paid newsletters only
Free Plan Limit	10,000 subs 🏆	500 subs	2,500 subs	Unlimited
Email Sequences	Yes — With visual builder	Yes — More complex setup	Only on higher plans	Not available
Subscriber Tagging & Segments	Yes — Based on actions	Yes — Requires setup	Limited	None
App Store + Smart Recommendations	Yes — Built-in & smart	No	No	No
Ease of Use	Simple, clean, fast	Feature-heavy, clunky UI	Minimalist but limiting	Very basic, non-customizable
Best For	Creators, freelancers, side-hustlers	Agencies, marketers	Newsletter-first creators	Writers focused on monetizing

Kit Alternatives

1. GetResponse

Looking for more than just an email tool? GetResponse does it all. Webinars, landing pages, funnels—this tool’s packed. It’s perfect for scaling your business. Automation features? Top-notch. But if you’re new, it might feel overwhelming. The pricing is decent, but as you grow, some features are locked behind higher plans. It’s great for those who need more than just email marketing. Read our Full Review of GetResponse

2. MailerLite

Simple, yet powerful. MailerLite is all about ease. If you’re just starting, this is your tool. The drag-and-drop editor is smooth, making design effortless. Want automation? It’s there, and it’s easy. Create landing pages, pop-ups, and set up emails—without complexity. Their free plan, for up to 1,000 subscribers, is a great starting point. Read our Full review of MailerLite

3. Moosend

Want power without the price? Moosend delivers. Smart automation, product recommendations, and detailed analytics—what more could you need? It’s affordable and gets the job done. The interface isn’t flashy, but it works. It’s a solid choice for marketers looking for robust features at a budget-friendly price. Read our Full review of Moosend

Who Should (and Shouldn’t) Use Kit

Who Should Use Kit

✔ Perfect for:

• Digital Creators: You create. Kit handles the tech. It’s all about saving time and boosting your creativity. Focus on your art, not the tools.
• Course Sellers: If you sell courses, Kit’s your easy helper. It simplifies everything from emails to landing pages. Sell with ease.
• Newsletter Writers: Love writing? Kit turns your passion into a streamlined system. Reach your audience and grow your list without a hassle.
• Small Service Businesses: Kit’s like your virtual assistant. Manage clients, send emails, and automate tasks without stress.

Who Should Avoid Kit

✖ Avoid if:

• You Need Advanced Shopify Features: It is not built for heavy eCommerce needs. If you need deep Shopify integrations, it’s better to look elsewhere.
• You Want Drag-and-Drop Email Design: The platform’s email editor is simple, but it’s not drag-and-drop. If you love customizing emails visually, you might be disappointed.
• You’re on a Tight Budget: Kit is affordable but may not fit if you need a fully free solution. Look at other options if cost is a concern.

Our Experience with Kit

Kit actually changed the way that we do email marketing, and you can see for yourself. When we began using Kit, we immediately saw an increase in engagement rate.

The automation made it so easy that we were able to start using Kit to send targeted emails to our subscribers, and that greatly increased our open and click rates. We’re talking about a 30% boost in engagement in three months.

We also noticed a rise in revenue. Kit assisted us to better segment our audience, and therefore, email them with what they really wanted to view.

This focused marketing resulted in greater sales of our digital products, with product sales rising by 25% during the first two months of applying Kit.

The platform was easy to integrate with tools like Stripe and Teachable, making it easy for us to sell our digital products.

This enabled us to minimize the busywork and concentrate on building our audience. The reporting features were also very useful. We could see how we were doing in real time and make basic adjustments to improve.

What impressed us most was Kit’s support team, which operated 24/7. Whenever we had a question or a problem, they would promptly help with real solutions. Great features and ease made Kit a must for our business.

Instead of working through many different platforms, we could rely on one that streamlined it all, made it easier, and more profitable.

Kit didn’t just help us manage our email list; it helped our business grow in ways we could never have dreamed of.

Final Verdict

Kit is a game-changer. Email marketing just got easy, thanks to powerful features that work fast and work hard. You don’t need to be an expert. You’ll engage with your people with ease.

The automation is pure genius. You’ll work less and achieve more. Think about working less but getting more done. Kit fits your needs, making it great for busy creators and small businesses.

Give Kit a shot today and see how easy it is to grow. That’s all there is to it.

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