Moosend Review 2025: Still the Best Budget Email Marketing Tool?

Is cheap email marketing still important for businesses in 2025? With so many tools available, it can get overwhelming.

Moosend, which started in 2011 and was bought by Sitecore in 2021, has been a solid choice for anyone looking for a budget-friendly option.

It’s user-friendly and affordable, making it a great email marketing tool.

But with newer budget options popping up, is it still the best pick? In this review, we’ll look at what Moosend offers in 2025, including its features, pricing, pros, and cons, to see if it’s still worth your money. Email marketing is changing quickly—let’s find out how Moosend stacks up today!

What is Moosend?

Moosend is an email marketing solution which can be used by any business size. It is simple and suitable for small businesses, e-shops, and bloggers.

You can simply design your campaigns with a drag-and-drop campaign builder.

You can also automate your campaigns so you send them to your audience at the appropriate time without taking any extra steps.

Moosend helps you reach the right customers through segmentation and helps you create landing pages and forms to capture leads.

Its simplicity makes it ideal for beginners, but strong enough for expert marketers as well.

What are the key Benefits of using Moosend?

1. Very Simple: The platform has a simple drag-and-drop editor. Do you lack technical skills? No problem. Striking emails are built in seconds. Suitable for everyone from the novice to the professional.
2. Powerful Automation: Why would you want to send the email manually when you can automate it? The platform allows you to build workflows that will communicate with your audience automatically. From a generic welcome message to personalized follow-up, everything is automated. This means less effort and more results.
3. Affordable for Everyone: There is a free plan that is perfect for startups or small enterprises. Once you grow your enterprise, you can just scale up and it’s paid plans are very inexpensive. You will get more value for your money.
4. Target the Right People: Moosend will do your segmentation for you. You can segment your audience into categories based on behaviors, interests or any other criteria you can think of! This way the emails are always relevant and that leads to higher engagement.
5. Insightful Analytics: Numbers don’t lie. The email tool’s full reporting options give you the entire picture! You can track opens, clicks, and so much more. Then you can use the results to revise your strategy and improve with each new campaign.
6. Scales With Your Business: The platform can scale with you from just getting started to growing fast! You can keep using Moosend as your needs change and increase, its flexible!
7. Excellent Support: It has amazing support! When you need help setting up a campaign, and when you need help with technical recommendations, their team will be there for you. You will never be lost and feel left out in the dark!

Moosend’s Key Features in 2025

1. Email marketing

Moosend makes email marketing feel like you have a very smart assistant sitting next to you.

You don’t even have to be a designer or tech wizard. All you have to do is drag and drop, and boom — your email looks brilliant and professional. Want to welcome new customers? Done.

Want to chase abandoned carts or complete orders? Also easy. When it comes to Moosend’s automation, you can literally set it and forget it after the initial set up.

You can schedule emails to be sent on birthdays, special sales, random sales, or promos. Once you have set up the rules, it’s just magic.

Plus, Moosend tracks every open, click, and purchase for you. Which gives you real data to work with. No guessing. No more wondering.

You have the actual, easy, plain numbers of what work.
Moosend gives you the tools to connect, sell, and grow.

Whether you’re selling a newsletter or you are building a machine to keep selling, Moosend allows you to do it without all the hassle that usually comes with email marketing.

2. Marketing Automation

Using Moosend for marketing automation is dead simple. You set everything up once and Moosend takes care of the rest. Do you want to send a welcome email to everyone that signs up? Easy.

Do you want to remind people that they have items stuck in their abandoned carts? Done. You can even build entire workflows based on clicks, purchases, or important dates without you having to do anything.

It’s fast and easy to use. Moosend’s visual builder is simple — drag, drop, and connect. There isn’t complicated tech to learn and you don’t even have to watch hours worth of tutorials.

It’s an easy way to increase sales and improve customer satisfaction.

Moosend’s automation can help you save time and continue to stay engaged with your target audience, whether that be a small brick-and-mortar store or an expanding brand.

3. Audience Management

Moosend makes audience management easy. Right away, you know who your customers are, without searching.

You get simple profiles with the important details. Want to separate subscribers by age, interests, or buying behavior? No problem.

Want to tag people based on clicks? No problem. Each list you make helps you. You are being personal and smart, making your emails much more relevant.

Instead of sending a single message to everyone, you can create campaigns for everyone to feel personalized.

You’ll have better outcomes creating better targets, and with only a few clicks, Moosend makes it easy.

4. Capture leads

Getting leads with Moosend is like creating a door to new possibilities. It’s simple, quick, and easy for beginners or full-on experts.

You can create a form is just a couple of minutes—coding is not required—for a simple form, you can drag and drop, and you are finished. Want pop-ups that are annoying but get people’s attention? That’s easy.

Want signup forms that blend in seamlessly into your website? That is just as easy as well. Moosend makes sure you get what you need whenever you need to get it.

Each new subscriber represents a little win. More people in your list means more chance to develop an audience.

And best of all, you get to control every piece of that experience from look and feel to the message, it is your call. With Moosend, it’s easy to get leads.

5. Subscription Forms

Moosend’s subscription forms are not just any forms; they’re meant to help you achieve great things.

Do you want to expand your newsletter? Easy. Want to capture some attention with a fun spin-the-wheel game? No problem.

Whatever you want, there’s a form available just for you. You can create forms quickly and customize them to match your brand.

You get to select when they appear. No skills needed and no bland templates. Each form still feels like a new and exciting opportunity to convert visitors into long-term fans. At Moosend, it makes creating forms fun and simple.

6. Landing Pages

The platform undeniably simplifies the process of creating landing pages that work.

Whether your objective is to launch a product, build an email list, or increase sales for a product you are selling, you can create pages in less time than you think. Simply drag and drop to create your page, and no coding is necessary.

All templates look and operate beautifully across numerous devices. You can change the color, text, and images to whatever your heart desires. Want to embed countdown timers or a video? It’s simple.

These landing pages are not just pretty pages; they are designed to drive actions. Within a few minutes, you will have a page that not only looks good, but also engages and inspires action.

7. Reporting Analytics

The reporting and analytics feature provides all the data that you will require. You can find out which recipients opened your email, which clicked, and who could not be bothered to do either.

The reporting is simple to understand as it is all in one place rather than having to look overboard into frustrating dashboards.

Every statistic is straightforward for you to understand and take action on. You can draw conclusions from trends, find success in campaigns, and adjust those that fall short. Not to mention, everything is in real-time, so you will not ever be unaware.

If you wanted to venture even further, you will be able to track sales to the exact emails that attributed cash to your account.

With Moosend, it’s great to know that the reporting will only highlight what will make you successful versus sitting on data.

8. Integrations

Moosend has super integration capabilities with a ton of apps and tools. Do you have Shopify? It is a simple integration. Do you have WordPress? Just a couple clicks. Do you use a CRM? No problem. Payment platforms? Sure.

Even the tools you probably don’t think you need are available. It is simple, there is no coding involved, and absolutely no headaches. Just connect it you will so and you can build workflows comfortably.

You can automate your tasks, sync your contacts, track what you do, and save a lot of time throughout each week.

If you are already using a tool, there is a good chance Moosend supports it. Even if it does not, they are looking to create them all the time. It is about using your tools the way you want to – richer and easier.

9. Moosend AI

Picture having a personal assistant using AI to help you. The AI understands what your audience loves and hates, and gives guidance on what to do. This is exactly what Moosend’s AI does.

It improves your campaigns without all the guesswork and assumptions. It suggests better and punchier subject lines, finds the best time to send emails, and conveys the right message.

Having fewer hassles results in better outcomes. You have smarter emails with less hassle. While you sleep, it works for you.

It creates campaigns that not only look amazing but deliver real connections and conversions.

Moosend Pricing: Is It Still Affordable?

Moosend’s pricing is very competitive, starting at only $9 per month. For the entry-level pricing, you gain access to a lot of their core features, including email marketing automation & landing pages, reporting, etc.

Moosend’s pricing is flexible for new businesses and small businesses alike, whether it’s a startup or a blossoming retailer, Moosend’s pricing will offer something exceptional for customers that don’t want to pay too much while still getting more value.

You can even save more money by subscribing to bi-annual and annual plans, which Moosend provides, so you can pay little enough while maximising your future needs.

Moosend Alternatives to Consider

1. Brevo (Sendinblue)

Brevo (formerly called Sendinblue) is a useful marketing platform for email and SMS marketing. It is easy to use and has a flexible pricing option, making it a good choice for small businesses or start-ups. The platform includes marketing automation features, customizable email templates, and comprehensive reporting capabilities. Further, it has a free plan, which includes the basic features you need, so it is a suitable option if you are looking to start marketing and you want an affordable solution.

2. MailerLite

MailerLite is another widely used option for email marketing, as it is simple to use but doesn’t have many features. It is also very popular and provides a sound interface with a short learning curve for email freeders. It also offers automated emails and email editing with a drag-and-drop builder, as well as some robust analytics. MailerLite is a great choice for small businesses and freelancers because of its price point compared to options like SendGrid listed above. MailerLite provides affordable pricing for businesses and freelancers, including a free plan with an acceptable amount of email and other features.

3. Kit

Kit appeals to creators, making it an excellent choice for bloggers, influencers, and online course creators. Kit features robust automation and segmentation features to help users personalize their email funnels too. Further, Kit has a simple, clean, easy-to-navigate interface that makes emailing effortless for anyone who wants to keep in touch with their audience. But, Kit certainly isn’t the best choice for larger businesses that may require more extensive marketing tools that don’t just include email.

4. ActiveCampaign

ActiveCampaign is a wonderful platform to automate and send emails, perfect for businesses that are looking to scale quickly. It is known for its advanced CRM and automation capabilities, which makes it much more than just an email service! You can keep track of contacts, sales, and customer relationships all in one place. Although there are lots of advanced features, the price of ActiveCampaign can sometimes be on the higher side, so it may work for businesses that are further established and are in need of a complete marketing solution.

Moosend vs. Competitors (2025 Update)

Feature	Moosend	Mailchimp	Brevo (Sendinblue)	ActiveCampaign
Pricing	Very affordable, pay-as-you-grow	Expensive as list grows	Mid-range pricing	Expensive for small businesses
Ease of Use	Super beginner-friendly, simple UI	Easy but cluttered with upsells	Easy, slightly complex automations	Powerful but steeper learning curve
Automation	Great basic automation	Good for basic flows	Strong automation + transactional emails	Advanced automation with deep triggers
Scalability	Good for small to medium businesses	Good for medium-sized businesses	Excellent scalability	Best for scaling large operations
CRM Features	Limited CRM built-in	Basic CRM (requires upgrades)	Decent CRM integration	Full CRM with deep segmentation
Best For	Small businesses, solopreneurs	Growing businesses with bigger budgets	Small to medium businesses	Enterprises, advanced marketers
Deliverability	High (96-98% rates)	High (but fluctuates)	High (especially for transactional)	Excellent (very consistent)
Support	Email and chat support	Email and paid chat support	Email and phone support (higher plans)	Premium support with higher plans

Which Tool Should You Choose?

If you’re a small business or solopreneur, Moosend gives you the best value for money with easy tools and strong automation.
If you need advanced CRM and deep marketing flows, ActiveCampaign is the powerhouse you’ll want.
For scaling email campaigns fast without breaking the bank, Brevo (Sendinblue) is a solid middle ground.
Mailchimp still works for brand-driven businesses, but can get pricey as you grow.

Our Experience with Moosend

We have experienced amazing results since switching to Moosend.

This platform has greatly improved our email marketing efforts. Our engagement is up considerably, and our open rates increased from 30% to more than 75%.

With Moosend’s easy-to-use interface, effective automation tools, and insightful analytics, we have been able to refine our strategy and engage with our audience better than ever before! It is truly a game changer.

Conclusion

Moosend remains an impressive email marketing platform offering budget pricing, impressive automation tools, and an easy-to-use interface. What impresses the most about Moosend is how easy it is to use.

This makes it a great option for beginners. It is also great for growing businesses since it offers the ability to scale up.

Its best features are the drag-and-drop email builder, excellent reporting tools and the AI campaign optimizer.

Its worst parts are the limitations of design flexibility and integrations. These limitations may not work for more sophisticated marketing strategies.

As for the 2025 updates, Moosend is still a strong option for companies looking for an affordable and effective email marketing tool.

It’s an ideal solution for budget-conscious small businesses, startups, and eCommerce brands since it offers a solid combination of features and user-friendliness without breaking the bank.

For larger, enterprise-level companies with very specialized needs, it may not be a good fit. However, for the majority of companies, Moosend may still be one of the best budget email marketing tools on the market.

FAQs About Moosend in 2025