Want a powerful, easy-to-learn email program that’s designed for photographers and creatives? Well, you’re in good company 😊 

For more than a decade, independent business owners, creatives, and side hustlers have turned to MailerLite as their email marketing platform of choice. It’s that easy, low-cost, and effective to implement.

Fast-forward to 2025—MailerLite is still an impressive platform, but is it all it’s hyped up to be? How does it all work?

I’ll run you through my favorite features, test MailerLite extensively, compare their pricing, and most importantly, answer the question of whether MailerLite is still worth your time and money.

If that’s the kind of help you’re looking for, that’s exactly what we provide here. Here’s an in-depth look at what Mailerlite has to offer right now.

What Is MailerLite?

MailerLite is an email marketing tool for people who want simple results without the complexity.

With MailerLite, you can create emails, make landing pages, automate, and grow your audience with NO tech experience. No design skills? No coding experience? Not a problem! Just drag, drop, and go.

It includes a simple email builder, useful automation, signup forms, pop-ups, and the ability to make websites.

You can check your results easily, and it works with lots of other tools you may already be using.

This website is mainly for small and medium businesses, but it’s also highly popular among professional creatives, bloggers, freelancers, and startups.

You’ll adore it as a great solution if you want to save time and money without sacrificing a professional presence.

It’s easy to use, affordable, and very capable for the price. No learning curve or complicated setups: just what you require when you need it.

Key Benefits of Using MailerLite In 2025

1. Easy to Use

MailerLite is user-friendly. You won’t get lost digging through menus. Everything is simple and organized, so you can just jump in without needing a manual, even as a first-time user.

2. Cheap

In 2025, MailerLite is still an amazing value. You can manage large lists without breaking the bank which is perfect for small teams and individual creators.

3. Clever Automation

Email workflows are now faster to set up. You can create flows in a few minutes, helping you to lead customers along their journey.

4. Easy Design Tools

Creating emails is easy; simply drag and drop your elements, and you are done. No extra clicks or code required, making sure your emails always look good.

5. Reliable Delivery

Your emails will land in inboxes and not spam. This means higher open rates, and therefore more clicks and more sales.

MailerLite’s Key Features in 2025

1. Email marketing campaigns

MailerLite makes it super easy to run email campaigns. It’s simple and quick to use.

Even if you’re not tech-savvy, you can create good-looking emails without any coding skills!

You can either start from scratch or pick a template if you need something fast.

Just drag and drop whatever you want—images, buttons, videos, you name it.

With a click, you can change colors, fonts, styles, and layouts. Need to send out a quick promotion? No problem!

Want to put together an entire newsletter? You can do that, too! Their personalization tools help you connect with each subscriber.

You can also run A/B tests to see what works best for you. Tracking results is a breeze; you can keep an eye on opens, clicks, and sales all in one spot. No fuss, no tricks.

Whether you’re sending a quick note or a big campaign, MailerLite has everything you need to get it done fast.

2. Drag & drop Website Builder

The platform’s website builder is very simple to use. Neither coding skills nor design skills are required.

You just have to pick a template, shift things around, and it’s all ready to go for you.

You can add text, images, and video onto your website with a click of the mouse, and re-arranging elements is at your fingertips.

You can create landing pages, entire websites as well as tiny product pages with ease. It is flexible but not difficult.

And the best part is that every website is mobile responsive, meaning that regardless of where people view your site, it will look fantastic!

You want to be able to create your own shop page, or sign-up page, or blog page? You can do all of that without needing to switch tools.

The same functionality performs smoothly and with ease on every website page. If you’ve already found other website builders difficult to use, then you will likely find MailerLite a welcome relief.

3. Landing page builder

MailerLite’s landing page builder makes it ridiculously easy to get pages live. No fuss, no technical hassles. Just pick a template, drag in what you need, and publish.

Want to add a signup form? Go ahead. Need a countdown timer? Just drag it in. Everything is simple to customize, from colors to fonts to backgrounds.

On top of that, all of your landing pages are mobile-responsive right out of the box, without you having to put in any extra effort. You’re able to create as many pages as you want, even on the lower plans.

Whether you’re capturing emails, selling a product, or promoting an event, MailerLite makes it easy to produce effective pages. Quick setup, easy edits, and good results.

4. Email Verifier (MailerCheck)

Keeping your email list clean is super important these days. That’s where MailerCheck comes in. It’s a tool from MailerLite that makes it easy to check your list. Just upload your emails, and let it do its thing.

You’ll get results pretty quickly. It finds fake emails, misspellings, and dangerous addresses before you click send. No more guessing or worrying.

A clean list delivers your emails to real inboxes, so you have fewer bounces or spam issues. And MailerCheck gives you simple reports on which emails are safe to send and which ones should be removed. It’s quick, simple, and keeps your sender reputation secure.

5. Sell products

The platform makes it simple to monetize what you love. You can sell e-books, templates, or downloads without having to use extra software. Upload your file, select a price, and share your link. That’s all.

If you already have an online store, you’re lucky. MailerLite works well with popular e-commerce sites.

This lets you send smart emails to boost sales, remind customers about their carts, or share special deals without much hassle.

Looking to make some steady income? You can also create paid newsletter subscriptions. Build your community and offer exclusive content while getting payments automatically.

Whether you’re selling a guide, running a shop, or starting a membership, the platform helps you grow quickly and easily.

6. Integrations & API

MailerLite gets that you can’t do everything yourself. That’s why in 2025, it connects with more tools than ever before—whether it’s CRMs, online shops, or payment apps, you’ve got options.

Setting up these connections is quick and easy; you don’t need a tech team for this. A few clicks, and your tools will be working together.

If you need something in particular, the new API has it. It’s faster, easier, and made for daily use.

Developers can seamlessly integrate MailerLite with nearly anything without having to work with complex code.

Whether you’re syncing contacts, pulling in sales data, or automating workflows, the platform keeps everything seamless. Less headache means you can focus on what’s important.

7. Analytics & Reporting

Curious if your emails are doing the trick? MailerLite has you covered. Once you send a campaign, you can see how it’s performing right away.

You’ll get info on opens, clicks, sales—everything in real-time. No waiting around or complicated graphs. Just plain numbers you can act on immediately.

Want to test out a subject line? Or see which layout gets clicked more? MailerLite’s A/B testing makes it ridiculously simple.

Just set it up in a few clicks, compare the two versions, and see which one comes out on top. You’ll know what your audience likes and what bombs.

If you’re looking for overall performance, MailerLite also monitors your ROI and engagement. You can quickly view how much money you’ve earned and how many individuals have engaged.

8. Segmentation & Personalization

MailerLite has made its segmentation smarter. You can really get to know your audience better now. It’s more than just sending emails; it’s about sending the right ones.

With new dynamic content, you can craft messages that reflect your subscribers’ interests. This way, they’ll see what they actually care about.

Behavioral targeting is a big improvement, too. Want to offer special deals to folks who clicked a product link? Or remind someone who left items in their cart? You can do that now.

Using behavior-based triggers lets you send your emails at the perfect time to keep people interested.

Managing your lists is super easy now. With MailerLite’s updates, you can tidy up your audience with just one click.

You can sort them by what they do and send out personalized content without any hassle.

9. Customer Support & Resources

When things don’t quite go as planned, MailerLite’s support team is ready to help you out. You won’t be stuck waiting forever—sometimes you’ll get a quick response in just five minutes, and if you need more help, you can chat with real experts.

Whether you are experiencing a problem in one of their features or simply want answers, they’ve got you covered.

Beyond their strength in features, MailerLite also offers excellent resources. You will find useful tutorials, guides, and FAQs at your fingertips.

If you’re interested in AI, automation, or in making your emails visually pop, then they have that also. Whether you’re just starting or have some experience, there’s a lot to check out.

If you like figuring things out on your own, the community forums are a great place to get tips, solve issues, or find inspiration from other users.

Whether you’re just beginning your career or you’ve been around a while, you’ll find plenty of support and learning opportunities.

How much does MailerLite cost in 2025?

How Many Subscribers Do You Have?

MailerLite plans grow with you. Either you have 500 or 500,000 subscribers, there is a plan for you. Just move the slider and notice your price. Easy as that. You can pay monthly or save money and pay yearly. The best thing about it is that you just pay for what you actually need.

Advanced Plan – Best Value

The Advanced plan is $20 per month and accommodates 500 subscribers. It has an entire set of handy tools to help your business flourish. You get unlimited emails and user seats, along with 24/7 live chat and email support. You’ll also get cool features such as smart sending, Facebook integration, HTML editing from scratch, AI writing suggestions, smarter automation, and more. It’s ideal for rapidly growing businesses that must scale quickly.

Growing Business Plan

The Growing Business plan is just $10 a month for up to 500 subscribers. It has everything you need to get started on the right foot. Unlimited emails per month. Three user seats. 24/7 email support. Plus, you can sell digital products, use unlimited templates, resend campaigns automatically, build unlimited websites and landing pages, and even A/B test different campaigns using multivariate testing. It’s a huge step up from free tools without breaking the bank.

Free Plan

Starting out? MailerLite’s Free plan lets you build your list without dipping a single dollar from your wallet. You get up to 1,000 subscribers and 12,000 emails a month. You get 1 user seat and 24/7 support for the first 30 days. And to boot, you get to use the drag-and-drop editor, build automations, create up to 10 landing pages, add signup forms, and even get basic reports. It’s perfect for testing the waters before you upgrade.

Enterprise Plan

Large businesses require more authority, and MailerLite’s Enterprise plan provides it. It’s designed for brands with more than 100,000 subscribers. You have unlimited user seats, around-the-clock live chat and email support, and a dedicated success manager. You also receive a dedicated IP address, deliverability guidance, onboarding assistance, audits, and one-on-one training. It’s all tailored to assist you in reaching the next level.

MailerLite Full Pricing Plan Comparison (Single Table)

Feature	Advanced ($20/mo)	Growing Business ($10/mo)	Free ($0/mo)
Subscribers	Up to 500	Up to 500	Up to 1,000
Monthly Email Sends	Unlimited	Unlimited	12,000
Seats	Unlimited	3 Seats	1 Seat
Custom User Permissions	✔️	❌	❌
Audiences	Unlimited	Unlimited	Unlimited
Google Workspace Discount	15% Off	15% Off	15% Off
Websites	Unlimited	Unlimited	1 Website
Landing Pages	Unlimited	Unlimited	10 Landing Pages
Embedded Forms	Unlimited	Unlimited	Unlimited
Pop-ups	Unlimited	Unlimited	Unlimited
Promotion Pop-ups	✔️	✔️	❌
Facebook Custom Audiences	✔️	❌	❌
Segmentation	Unlimited	Unlimited	Unlimited
Interest Groups (Tags)	Unlimited	Unlimited	Unlimited
Subscriber Management	✔️	✔️	✔️
Drag & Drop Editor	✔️	✔️	✔️
Rich-text Editor	✔️	✔️	✔️
Image Library	✔️	✔️	✔️
Mobile-Friendly Newsletters	✔️	✔️	✔️
Newsletter Templates	Unlimited	Unlimited	Limited
Create Your Own Newsletter Template	✔️	✔️	❌
Remove MailerLite Logo	✔️	✔️	❌
Edit Links in Sent Campaigns	✔️	✔️	❌
Custom HTML Editor	✔️	❌	❌
AI Writing Assistant	✔️	❌	❌
Smart Sending	✔️	❌	❌
Email Automation Builder	✔️	✔️	✔️
Multiple Automation Triggers	✔️	✔️	✔️
Automation Templates	Full Access	Limited	Limited
Automation Steps	100	100	100
RSS Campaigns	✔️	✔️	✔️
API Access	✔️	✔️	✔️
Landing Page Templates	Unlimited	Unlimited	Limited
Create Custom Landing Pages	✔️	✔️	❌
Custom Domains	✔️	✔️	❌
Landing Page A/B Split Testing	✔️	✔️	❌
Click Maps	✔️	✔️	❌
Website Blogs	✔️	✔️	Limited
Password Protected Pages	✔️	✔️	❌
Custom Code Injection	✔️	✔️	❌
Customizable Favicon	✔️	✔️	❌
Sell Digital Products	✔️	✔️	❌
Send Paid Newsletters	✔️	✔️	❌
Sell Recurring Subscriptions	✔️	✔️	❌
Ecommerce Integrations	✔️	✔️	❌
Custom Variables	✔️	✔️	✔️
Email A/B Testing	✔️	✔️	❌
Surveys & Quizzes	✔️	✔️	❌
Preview and Send Test Emails	✔️	✔️	✔️
Deliver Emails by Timezone	✔️	✔️	❌
Dynamic Email Content	✔️	✔️	❌
Auto Resend Campaigns	✔️	✔️	❌
Unsubscribe Page Builder	✔️	✔️	❌
Multivariate Testing	✔️	✔️	❌
Preference Center	✔️	✔️	❌
Custom Date Range Reports	✔️	✔️	❌
Comparative Reporting	✔️	✔️	✔️
List Growth Reporting	✔️	✔️	✔️
Individual Subscriber Profiles	✔️	✔️	✔️
Email Click Maps	✔️	✔️	✔️
E-commerce Sales Tracking	✔️	✔️	❌
Automation Real-Time Reports	✔️	✔️	❌
Knowledge Base	✔️	✔️	✔️
MailerLite Academy	✔️	✔️	✔️
Email Support	24/7 Priority	24/7 Priority	Up to 30 Days
Live Chat Support	24/7	❌	Up to 30 Days

MailerLite Alternatives

1. ConvertKit

Starving for something with a little more bite? ConvertKit shines if you want to grow your audience in a jiffy. It’s creator-centric — bloggers, YouTubers, podcasters. It’s incredibly simple to set up. Drag, drop, done. You can craft emails, landing pages, and even sales funnels with ease without pulling your hair out. And the best part is: Everything is personal. Every email feels like it’s written especially for your reader. Moreover, ConvertKit’s automation is powerful but not overwhelming. You will not need to consult a manual to figure it out. If you like simple-to-use tools that make you feel smart, you will probably like ConvertKit.

2. Brevo (formerly Sendinblue)

Need more than just email? Brevo goes way beyond. It’s email marketing, SMS, live chat, CRM — all rolled into one. Perfect if you want to keep everything under one roof. Brevo lets you send beautiful emails. But it also lets you text your customers, chat with them live, and track every move they make. Sounds a bit intense, but it’s easy. Really. The interface is clean. Automation is smart. Pricing stays friendly, too, especially as you grow. If you want an all-in-one tool without feeling stuck, Brevo is a strong pick.

3. Moosend

Small budget? Big dreams? Moosend might just be your secret weapon. It’s one of the most affordable email tools out there. But don’t let the price fool you. Moosend comes packed with great features. You get a slick email builder, strong automation, landing pages, and even detailed reports. Everything works fast and looks polished. Plus, their templates? Stunning. No design skills? No problem. Moosend helps you create pro-looking campaigns in minutes. It’s perfect for small businesses that want big results without big headaches.

Which MailerLite Alternative Is Best for You?

It all comes down to what you need most.
If you’re a creator who wants clean, personal emails that feel one-on-one, ConvertKit will be your new best friend.
If you need a full toolbox — emails, texts, chats, CRM — without the chaos, Brevo will keep everything tight and tidy.
And if you want great results without draining your wallet, Moosend is a smart move.

No matter which one you pick, all three will help you grow, connect, and win online.
The real magic? Picking the one that feels right for your style.

How Does MailerLite Compare to Competitors?

Feature	MailerLite	Mailchimp	ConvertKit	ActiveCampaign
Ease of Use	Very easy. Beginner-friendly. Simple editor.	Moderate. Some learning curve.	Very easy. Especially for creators.	Harder. Built for complex setups.
Pricing	Starts at $10/mo for 500 subscribers. Affordable for all sizes.	Higher starting price. $13+/mo for 500 subscribers.	Starts at $9/mo for 300 subscribers.	Starts at $19/mo for 500 subscribers.
Free Plan	Yes. Up to 1,000 subscribers and 12,000 emails/month.	Yes. Limited to 500 contacts and fewer features.	Yes. Limited to 1,000 subscribers, fewer tools.	No full free plan. Only trial.
Email Automation	Powerful but simple. Great templates.	Good, but basic on lower tiers.	Focused on simple automation for creators.	Extremely advanced. Full automation builder.
CRM (Customer Management)	Basic list management. Good tagging.	Basic CRM on paid plans.	Very basic subscriber management.	Full CRM built in. Best for sales teams.
Landing Pages & Forms	Unlimited on paid plans. Easy to build.	Available, but limited on free plan.	Good landing pages. Creator-focused.	Available, but a bit complex.
Who It’s Best For	Small businesses, bloggers, creators, startups.	Businesses needing a big brand tool.	Solo creators, coaches, bloggers.	Companies needing serious CRM and sales automation.

Which One Should You Choose?

If you want something simple, affordable, and strong enough to build your brand, MailerLite is the solution. It’s ideal for small companies, creators, and anyone beginning from zero.
If you wish to have a big brand name and don’t mind paying more, Mailchimp could be the solution, but it’s not as simple or cheap.
If you’re a creator, coach, or blogger who requires building an audience in a hurry, ConvertKit is created just for you. It remains light and easy.
And if you’re an enterprise size company, require heavy-duty automation, or need a full-on CRM, ActiveCampaign is the heavy hitter champion — but harder to get the hang of.

In short:
MailerLite = Best in balance
Mailchimp = Big brand power
ConvertKit = Best for creators
ActiveCampaign = Best for heavy-duty sales teams

Our Experience with MailerLite

Using MailerLite has been a real game-changer for us.
Before making the switch, most of our emails were going into spam folders.
It was frustrating, and it slowed us down.
But after we changed to MailerLite, everything changed overnight.

Our rates of delivery of emails skyrocketed overnight.
Now, most of our emails land right inside our subscribers’ inboxes—not junk folders.
It’s a huge win that we noticed immediately.

The best part?
Our sales jumped from 20% to an incredible 85%.
Yes, you read that right.
MailerLite helped us reach more people, and more people turned into happy customers.

Not only that, but our subscription list increased faster as well.
More sign-ups, more opens, and way more engagement.
MailerLite not only helped us send emails—it helped us build real momentum.
And the platform made it a simple step-by-step.

If you’re determined to grow your audience and make more sales, MailerLite might be the tool that flips everything around for you as well.

Verdict: Is MailerLite Still the Best in 2025?

Absolutely.
MailerLite still shines in 2025. It’s simple, smart, and surprisingly strong for its price. Whether you’re sending your first email or scaling a growing brand, it covers all the basics—and a bit more.

Who Should Use MailerLite?

If you run a small business, create content online, or manage a blog, MailerLite feels like home.
It’s built for people who want power without the pain.
Easy templates, strong automation, and budget-friendly plans make it a dream for solopreneurs and side hustlers too.
You don’t need a tech team.
You just need a message—and MailerLite helps you send it.

Who Should Avoid MailerLite?

If you’re operating a huge business with a huge team and complex systems, MailerLite might be too light.
Heavy CRM users who need to deeply track customers, have custom sales pipelines, or advanced reporting might be better served somewhere else.

Final Rating and Recommendation

⭐ 4.8 out of 5 stars.

MailerLite earns a top spot because it stays true to its promise:
Easy marketing. Powerful results. No headaches.

If you want clean, fast, affordable email marketing without being weighed down in jargon, MailerLite is still the smart choice in 2025.
Start small, expand big, and MailerLite will expand right along with you.

Frequently Asked Questions (FAQ) – MailerLite 2025 Review